Banking and Fintech Trends in 2024

Multiple BFSI business websites thrive every day. Customers are therefore rushing to choose the best company that offers a solution tailored to their needs. Therefore, the online platform that got their attention will score in the game. So, if you're planning a redesign, be sure to follow the trends for 2024. This keeps the web platform modern and visually appealing.

Earlier, both marketing and user experience were different streams of study. But later the business began to understand the impact that the new design trends created in the minds of the people. The influence that it generates is beyond one’s

imagination. Therefore, the constant updates in the BFSI website/application are a must and some of the latest trends are discussed in the next section.

1. Artificial Intelligence Banking Chatbots

• AI-powered chatbots have become increasingly prevalent in the banking industry, offering efficient and personalized customer interactions. Here's how AI is leveraged in banking chatbots:
• Natural Language Processing (NLP): AI-powered chatbots utilize NLP algorithms to understand and interpret customer queries and responses. NLP enables chatbots to comprehend natural language inputs, including variations in phrasing, context, and intent, allowing them to provide accurate and relevant responses.
• Personalized Assistance: AI chatbots can analyze customer data, transaction history, and preferences to deliver personalized assistance. By understanding customer needs and behaviors, chatbots can provide tailored recommendations, product suggestions, and financial advice based on individual profiles and goals.
• Availability: AI chatbots can provide round-the-clock customer support, addressing inquiries and resolving
• issues at any time. Customers can access banking services, get answers to their questions, and perform simple transactions even outside regular business hours, improving convenience and accessibility.
• Account Information and Transactions: AI chatbots enable customers to retrieve account information, such as balances, transaction history, and account statements. Customers can also initiate basic transactions, such as fund transfers, bill payments, or account updates, through chatbot interfaces.
• Customer Support and Issue Resolution: Chatbots can handle a wide range of customer queries and issues, ranging from general account inquiries to complex problem resolution. They can guide customers through troubleshooting steps, provide information on banking products and services, and escalate more complex issues to human agents when needed.
• Automated Onboarding and KYC: AI chatbots can streamline customer onboarding processes by collecting necessary information, verifying identities, and assisting with Know Your Customer (KYC) procedures. This automation improves efficiency, reduces manual errors, and expedites the account opening process.
• Seamless Handoff to Human Agents: AI chatbots can recognize when a customer query exceeds their capabilities or requires human intervention. They can seamlessly transfer the conversation to a human agent, providing background information and context to ensure a smooth transition and consistent support.
• Continuous Learning and Improvement: AI chatbots leverage machine learning algorithms to continuously improve their performance. They learn from interactions, customer feedback, and data analysis to enhance their understanding, response accuracy, and ability to handle complex queries over time.

AI-powered chatbots in banking offer numerous benefits, including improved customer service, increased efficiency, cost savings, and personalized experiences. However, it's important to strike a balance between automation and the human touch, ensuring that customers have access to human assistance for more complex or sensitive matters. Additionally, robust security measures should be implemented to protect customer data and maintain privacy throughout chatbot interactions.  

2. Virtual Reality & Metaverse

Virtual reality (VR) technology has the potential to revolutionize the banking industry by providing immersive and interactive experiences for customers and employees. We have already seen the effects of virtual reality in the banking industry with the advent of VR headsets. Some companies have already started experimenting with virtual reality and metaverse-spaced banking spaces where users can take a feel to go to a bank sitting at their workplace with VR headsets.

BNP Paribas introduced a virtual reality app allowing retail banking users to access their account activity and transaction records in a VR environment. In Banking and Fintech space, this user interface design trend opens up important opportunities to generate more interactions and deliver more valuable results.

Here are some ways virtual reality can be utilized in banking:

• Virtual Branches: Banks can create virtual branches where customers can engage in personalized virtual meetings
• with bank representatives. These virtual branches can offer services like account opening, loan applications, and financial advice in a more immersive and convenient manner.
• Training and Education: VR can be used for training bank employees. It enables them to simulate real-world scenarios and practice their skills in a risk-free environment. For example, bank tellers can use VR simulations to learn about customer interactions, handle difficult situations, and improve sales techniques.
• Wealth Management and Financial Planning: Virtual reality can enhance the wealth management experience by allowing customers to visualize and interact with their financial data. They can explore investment portfolios, track market trends, and simulate the potential outcomes of various financial decisions.
• Virtual Reality Banking Apps: Banks can develop virtual reality applications that allow customers to access their accounts and perform transactions in a virtual environment. This could include features such as 3D visualizations of transactions, account balances, and customized financial dashboards.
• Fraud Detection and Security: VR can assist in fraud detection by creating immersive visualizations of data patterns, anomalies, and potential threats. By providing a more comprehensive and intuitive view of financial data, VR can help banks identify and mitigate risks effectively.
• Customer Engagement and Marketing: Virtual reality experiences can be used to engage customers and promote banking products and services. Banks can organize virtual events, webinars, or product demonstrations to create an immersive brand experience.
• Mortgage and Real Estate Visualization: VR can aid in mortgage applications and real estate transactions by allowing customers to virtually explore properties and visualize their potential purchases. This technology can provide a realistic and immersive experience, saving time and effort for both customers and agents.
• Enhanced Customer Support: Virtual reality can improve customer support by enabling virtual assistance and troubleshooting. Customers can interact with virtual avatars or virtual assistants to get instant help, guidance, or answers to their banking-related queries.

It's important to note that while virtual reality holds great potential for the banking industry, its widespread adoption is still in the early stages. The technology is continuously evolving, and its practical implementation and integration into existing banking systems may require time and investment.

3. Air Gesture Control

Air gesture controls are another trend expected to go mainstream in 2024. Gestures are the most natural form of human communication. Gesture recognition is being used today for Human-Computer Interaction (HCI), a means of human-machine interaction using only physical actions without voice. The current focus is primarily on emotion recognition from face to hand gesture recognition, but it can include complete body gestures in the future.

Gesture control, or gesture recognition technology (GRT), is a computer science topic and language technology. It primarily falls under the subdiscipline of computer vision in the AI world and involves the complex integration of various components. Unique interfaces that can capture gesture movements like cameras, use computer vision technology and deep learning algorithms to understand the underlying pattern, interpret sign language, and deploy it to the cloud for enhanced scalability and computing power. The concept of recognizing gestures using hands and/or other body parts is based on three layers: Detection, tracking, and recognition.

4. Voice User Interface

Voice User Interface (VUI) is a technology that enables users to interact with a system or application using voice commands and natural language. In the context of banking, VUI can be utilized to offer a convenient and hands-free banking experience. In fact, the BFSI app/ website visitors use voice assistants to find information and receive services more often now. A voice user interface (VUI) allows users to interact with the system through voice or voice commands. Virtual assistants such as Siri, Google Assistant, and Alexa are examples of VUI.

Here's how voice user interfaces can be applied in banking:

• Account Access and Balance Inquiries: Customers can use voice commands to access their bank accounts and inquire about their balances, recent transactions, or account details. For example, they can say, "What is my current account balance?" or "Tell me about my recent transactions."
• Fund Transfers and Payments: VUI can enable customers to perform fund transfers and initiate payments by simply speaking their instructions. They can specify the recipient, amount, and purpose of the transfer. For instance, a user can say, "Transfer $100 to John Doe for dinner."
• Bill Payments: Voice commands can be used to pay bills without the need to log into online banking portals.
• Customers can instruct the system to pay their utility bills, credit card bills, or other invoices by providing the necessary details verbally.
• Personalized Financial Insights: VUI can provide customers with personalized financial insights and recommendations based on their banking history and preferences. Users can ask for advice on saving, investment opportunities, or strategies for debt management.
• Branch and ATM Locator: Users can inquire about the nearest branches or ATMs using voice commands. The VUI can provide location details, directions, and working hours of the nearest banking facilities.
• Voice Authentication: VUI can incorporate voice biometrics to authenticate users' identities, enhancing security. By using unique voice patterns, customers can securely access their accounts without the need for passwords or PINs.
• Customer Support and Assistance: VUI can offer customer support and assistance by addressing common queries and providing information on banking products and services. Customers can ask questions like, "What are the interest rates on savings accounts?" or "How do I apply for a credit card?"
• Transaction History and Analysis: Users can inquire about their transaction history, search for specific transactions, or request an analysis of their spending patterns using voice commands. For example, they can say, "Show me my transactions from last month" or "Categorize my expenses."

Implementing VUI in banking requires robust natural language processing (NLP) and speech recognition capabilities to accurately interpret and respond to user commands. It's crucial to ensure the security and privacy of customer data, especially when voice authentication is involved. Additionally, offering alternative channels, such as touch or text-based interfaces, alongside VUI can provide users with flexibility and choice in their banking interactions.

5. Micro- Interactions

• Micro-interactions in banking refer to small, subtle, and interactive elements designed to enhance the user experience and engage customers at various touchpoints within banking applications or websites. These micro-interactions serve to provide feedback, guide users, and create a more intuitive and enjoyable banking experience. Here are some examples of micro-interactions in banking:
• Button Feedback: When users interact with buttons, such as "Submit" or "Confirm," micro-interactions can provide visual feedback to indicate that the action has been recognized. This can be in the form of a color change, animation, or a subtle sound.
• Form Validation: When users fill out forms for transactions or account setup, micro-interactions can be used to validate the input in real time. For example, displaying a checkmark or highlighting a field when the information entered is correct, or showing an error message and shaking the field when the input is invalid.
• Progress Indicators: During processes that involve multiple steps, micro-interactions can display progress indicators to inform users about their current position and the remaining steps. This helps users understand the process flow and reduces uncertainty.
• Animated Graphs and Charts: In financial management applications, micro-interactions can be used to animate graphs and charts when users interact with them. For example, hovering over a data point could display more detailed information or trigger a smooth transition of the chart to highlight a specific trend.
• Transaction Confirmation: After completing a transaction, micro-interactions can display a confirmation message or provide a small animation indicating that the transaction has been successfully processed. This reassures users and provides a sense of completion.
• Feedback on Account Activity: Micro-interactions can notify users about account activity, such as receiving a new deposit, a payment made, or notification for upcoming bills. This can be achieved through subtle animations, notifications, or badges that attract attention without being intrusive.
• Interactive Budgeting: Micro-interactions can enhance the budgeting experience by providing real-time feedback on spending habits. For example, as users enter expenses, micro-interactions can display visual representations of spending patterns, compare them to predefined budget limits, or suggest adjustments.
• Smooth Scrolling and Navigation: In banking applications or websites with lengthy pages or menus, micro-interactions can be employed to provide smooth scrolling and navigation experiences. This can include parallax scrolling effects, subtle transitions between sections, or interactive menus that respond to user input.

Micro-interactions are valuable in banking as they contribute to a more engaging, user-friendly, and intuitive experience. By focusing on small details and providing feedback at every step, they can help users navigate financial processes with ease and build trust in digital banking platforms.

6. Augmented Reality

• Augmented Reality (AR) technology has the potential to transform the banking industry by overlaying digital information onto the real-world environment. Here are some ways augmented reality can be utilized in banking:
• Enhanced Branch Experience: AR can provide customers with an interactive and immersive experience when visiting a physical bank branch. By using AR-enabled devices like smartphones or smart glasses, customers can access additional information about products, services, or promotions as they explore the branch. AR can also guide customers to relevant areas or provide directions within the branch.
• Virtual Financial Advisors: AR can be used to create virtual financial advisors or assistants that interact with customers in real-time. Customers can use AR-enabled devices to have virtual meetings with financial advisors, who can provide personalized advice, and investment recommendations, or answer customer queries in a more engaging and immersive manner.
• Home Buying and Mortgage Visualization: AR can assist customers in the home buying process by overlaying virtual information onto the real-world view. Customers can use their smartphones or AR glasses to view properties and visualize potential modifications or renovations before making purchasing decisions. AR can also provide real-time information on property values, mortgage rates, and affordability calculations.
• Personalized Wealth Management: AR can offer personalized wealth management experiences by overlaying financial information and performance indicators onto the real-world environment. Customers can use AR devices to view their investment portfolios, track market trends, and receive real-time updates and recommendations from their wealth managers.
• Interactive Product Demonstrations: Banks can leverage AR to provide interactive product demonstrations, especially for complex financial products or services. Customers can use AR-enabled devices to visualize how products like insurance policies, retirement plans, or investment portfolios work, making it easier to understand the features and benefits.
• AR Banking Apps: Banks can develop AR-enabled mobile applications that allow customers to access their accounts and perform transactions in augmented reality. For example, customers can use their smartphones to scan physical bills or invoices and instantly make payments or view transaction details. AR can also provide a more immersive and interactive interface for managing accounts, transferring funds, or conducting stock trading.
• Fraud Detection and Security: AR can enhance fraud detection and security measures in banking. By using AR-enabled devices, customers can visually validate the authenticity of checks, credit cards, or other financial documents. AR can also provide real-time alerts or visual cues to help customers identify potential scams or phishing attempts.

It's worth noting that while AR offers exciting possibilities for the banking industry, its implementation will require planning, integration with existing systems, and consideration of privacy and security concerns. As technology continues to evolve, the full potential of AR in banking is likely to expand, enabling more innovative and immersive experiences for customers.

7. Personalized User Experience

• Personalized user experiences in banking refer to tailoring banking services, interfaces, and interactions to meet the specific needs and preferences of individual customers. By leveraging customer data, advanced analytics, and technology, banks can provide personalized experiences that enhance customer satisfaction, engagement, and loyalty. Here are some ways personalized user experiences can be implemented in banking:
• Customized Account Dashboards: Banks can offer personalized account dashboards that allow customers to arrange
• and prioritize the information most relevant to them. Customers can choose which account balances, transaction summaries, or financial goals they want to see upfront, providing a tailored view of their financial status.
• Targeted Product and Service Recommendations: Banks can analyze customer data to understand their financial behavior, preferences, and goals. Based on this analysis, personalized recommendations for banking products, investment options, or credit cards can be provided. This helps customers discover relevant offerings that align with their specific needs.
• Tailored Content and Educational Resources: Banks can deliver personalized educational content and resources to help customers improve their financial literacy and achieve their financial goals. This can include articles, videos, or interactive tools that address specific financial topics or offer guidance based on the customer's financial profile.
• Proactive Financial Notifications: Personalized notifications can be sent to customers based on their transaction history and spending patterns. For instance, alerts can be triggered for unusual account activity, low balances, upcoming bill payments, or personalized offers. These notifications keep customers informed and engaged with their finances.
• Intelligent Chatbots and Virtual Assistants: Banks can deploy chatbots or virtual assistants that leverage artificial intelligence and machine learning algorithms to provide personalized support and assistance. These AI-powered assistants can understand customer inquiries, provide relevant information, assist with transactions, and offer tailored recommendations based on the customer's financial situation.
• Dynamic Risk Assessments and Fraud Detection: Personalized risk assessments can help banks identify potential risks and tailor their security measures accordingly. By monitoring customer behavior and transaction patterns, banks can detect unusual or fraudulent activities and take proactive measures to protect customer accounts.
• Segment-Specific User Interfaces: Banks can develop customized user interfaces for different customer segments, such as high-net-worth individuals, small businesses, or millennials. These interfaces can be designed to address the specific needs, preferences, and expectations of each segment, offering a more tailored and relevant experience.
• Contextual Support and Guidance: Personalized user experiences can include contextual support and guidance within banking interfaces. For example, if a customer is about to make a significant transaction, the interface can provide relevant information, reminders, or suggested alternatives to help them make informed decisions.

 Implementing personalized user experiences in banking requires the collection and analysis of customer data while ensuring privacy and security measures are in place. Banks need to comply with relevant regulations and establish transparent communication with customers regarding data usage and personalization efforts. By leveraging technology and customer insights, personalized experiences can foster stronger customer relationships and drive satisfaction in the banking industry.

8. UI/UX trends in Banking Applications

8.1. Skeuomorphism

Skeuomorphism is a design approach that involves incorporating visual elements or characteristics from real-world objects into digital interfaces. In the context of banking, skeuomorphism can be utilized to create familiar and intuitive user experiences. Here's how skeuomorphism can be applied in banking design:

• Lconography: Skeuomorphic iconography in banking interfaces may involve using icons that resemble real-world objects to represent different banking features or actions. For example, a piggy bank icon can be used to represent savings accounts, a dollar sign icon for transactions, or a key icon for security settings. By using recognizable visual metaphors, skeuomorphic icons can facilitate quick understanding and navigation.
• Textures and Material Representations: Skeuomorphism can include the use of textures and material representations that mimic real-world surfaces or materials. In banking applications, this can be seen in the use of textures resembling leather, metal, or wood to simulate the appearance of traditional banking artifacts like checkbooks or vaults. These visual cues can evoke a sense of trust, reliability, and familiarity for users.
• Analog Visualizations: Skeuomorphism can be applied to visualizations of financial data to resemble their physical counterparts. For example, a skeuomorphic representation of a bank statement may resemble a traditional paper statement, complete with columns, fonts, and even torn edges. This can provide a sense of familiarity to users who are accustomed to physical statements and make the transition to digital banking smoother.
• Button Design: Skeuomorphic button design involves creating buttons that resemble physical buttons or controls found in real-world objects. In banking interfaces, this can be seen in the use of buttons that appear like raised or 3D objects, complete with shadows and gradients. Skeuomorphic buttons provide a tactile and interactive feel, reinforcing the notion of pressing a physical button for action.
• Skeuomorphic Forms: Forms in banking interfaces can incorporate skeuomorphic elements by resembling paper-based forms or documents. For example, text input fields can be styled to resemble lines on a sheet of paper, dropdown menus can resemble real-world pull-down menus, and checkboxes can mimic physical checkboxes. This design approach can make the form-filling experience more relatable and intuitive for users.

 It's worth noting that while skeuomorphism was popular in earlier design trends, recent design philosophies have leaned towards minimalism and flat design. However, selective, and subtle use of skeuomorphic elements can still provide a sense of familiarity and comfort, particularly in contexts where users have longstanding associations with physical banking artifacts.

 8.2. Minimalism as a UI Trend

The minimalism trend in banking design is characterized by simplicity, clean lines, and a focus on essential elements. The minimalist design aims to eliminate clutter and unnecessary embellishments, creating a streamlined and visually pleasing user experience. Here are some key aspects of minimalism in banking design:

• Clean and Simple Layouts: Minimalist banking interfaces feature clean and spacious layouts with ample white space. The design avoids excessive use of colors, patterns, and decorative elements, focusing on clarity and readability. This clean layout enhances the user's ability to navigate and understand the interface.
• Minimal Colour Palette: Minimalist banking design often employs a limited color palette, typically consisting of neutral tones and a few accent colors. This restrained color scheme creates a visually harmonious and cohesive interface. The chosen colors are usually subtle and used purposefully to draw attention to specific elements or actions.
• Streamlined Navigation: Minimalist banking interfaces prioritize simplicity in navigation. Navigation menus and icons are typically kept minimal and placed in easily accessible locations. The emphasis is on providing clear and intuitive pathways for users to access different sections or features without overwhelming them with unnecessary options.
• Flat Design: Flat design is a common characteristic of minimalist banking interfaces. It involves using two- dimensional elements without gradients, shadows, or textures. Icons and buttons are simplified, often utilizing simple geometric shapes. The flat design provides a clean and modern aesthetic while maintaining a focus on functionality and usability.
• Minimal Forms and Input Fields: In minimalist banking design, forms and input fields are kept minimal and uncluttered. Extraneous labels, borders, or unnecessary fields are eliminated, resulting in a streamlined and efficient form-filling experience. Placeholder text within input fields may be used instead of labels to reduce visual clutter.
• Clear Calls-to-Action: Minimalist banking interfaces employ clear and prominent calls-to-action (CTAs). Buttons or links are designed to stand out and guide users toward important actions such as transferring funds, making payments, or accessing account information. The use of negative space and size contrast helps draw attention to these essential elements.
• Responsive Design: Minimalist banking design often incorporates responsive design principles, ensuring that the interface adapts and scales seamlessly across different devices and screen sizes. This responsiveness helps maintain consistency and usability across various platforms, including desktops, tablets, and mobile devices.

 Minimalism in banking design emphasizes usability, clarity, and a user-centric approach. By simplifying the visual elements and focusing on essential functionalities, minimalist interfaces create a pleasant and intuitive experience for customers interacting with banking applications or websites.

 8.3. Bauhaus UI style

The Bauhaus UI style revolves around geometric graphics. Semicircles, circles, rectangles, triangles, and other shapes. The Bauhaus movement, which emerged in the early 20th century, is known for its focus on functional design, simplicity, and the integration of art, craft, and technology. While the Bauhaus style is primarily associated with architecture, industrial design, and visual arts, certain principles of Bauhaus can be applied to banking user interface (UI) design to create a modern and functional aesthetic. Here's how the Bauhaus UI style can be applied in banking:

• Grid-based Layouts: The Bauhaus movement embraced the use of grids as a foundational element in design. Grid-based layouts can be applied to banking UI design to achieve a structured and organized visual hierarchy. By aligning elements to a grid, designers can create a sense of order, balance, and consistency in the interface.
• Functionality and Efficiency: Bauhaus philosophy emphasized the integration of form and function. In banking UI design, this means prioritizing the usability and efficiency of the interface. User flows should be intuitive, and important functions should be easily accessible. The design should focus on facilitating tasks such as account management, transactions, and financial planning.
• Geometric Shapes and Typography: Bauhaus design often employed geometric shapes and typography with clean lines. In banking UI design, geometric shapes can be used for buttons, icons, and visual elements, providing a modern and cohesive look. Additionally, simple, and legible typography with sans-serif fonts can be utilized to enhance readability and maintain a functional aesthetic.

While incorporating Bauhaus design principles in banking UI can result in a functional and visually appealing interface, it's important to balance the Bauhaus style with the specific branding, target audience, and regulatory considerations within the banking industry. Adaptation of the Bauhaus style should be done thoughtfully, ensuring that the design choices align with the goals and requirements of the banking application or website.

8.4. Neumorphism

In neumorphic design, elements appear to stand out from the background. Neumorphism combines the minimalism of flat design with the realism of skeuomorphism. However, the focus is not on mimicking real-world objects, but rather on creating objects that could work in the real world. A neumorphic UI looks like it can be physically manipulated. You can press the button to move the slider.

The key to Neumorphism is how it deals with depth. The button will appear raised until you press it. You will then be taken to the lower level. Neumorphism uses shadows and gradients to create a three-dimensional look for sleek and fresh interface designs. Key elements of Neumorphism are low contrast, monochromatic color schemes, and subtle shadows. This type of design can cause accessibility issues, especially in dark mode due to low contrast. Blind, blind, or color-blind people find this type of interface design very difficult to navigate. Therefore, good neumorphic design should pay special attention to design elements and principles such as typography, space, and hierarchy so that even with low contrast the UI can be used. Designers are problem solvers, so they can find different strategies to ensure good accessibility in neumorphic design.

8.5. Glassmorphism

Glassmorphism is a UI trend where design elements look like translucent frosted glass. Users feel like they can see through the elements, creating a sense of verticality. Design elements appear layered, with objects floating in space and the top layer acting like virtual glass. To achieve the frosted glass effect, use background blur and translucent outlines to simulate glass edges. For this trend to take hold, there must be enough tonal difference to make the glass effect visible in the background. The three most important properties of glass morphism are transparency, bright edges, and vibrant or pastel colors.

8.6. Rapid Cross-platform Design

Rapid cross-platform design in banking refers to the process of efficiently creating user interfaces and experiences that can be seamlessly deployed across multiple platforms and devices. As banking services are accessed through various channels such as web browsers, mobile apps, smartwatches, and voice assistants, designing for multiple platforms requires careful consideration and streamlined processes. Here are some approaches to enable rapid cross-platform design in banking:

• Design System and Component Libraries: Establishing a design system and creating a library of reusable UI components can significantly speed up the development process. A design system ensures consistent branding, visual elements, and interaction patterns across different platforms. Reusable components can be shared and implemented across multiple projects, saving time and effort in design and development.
• Responsive and Adaptive Design: Utilize responsive and adaptive design principles to create interfaces that can adapt to various screen sizes and resolutions. This ensures that the banking interface is optimized for different devices, whether it's a desktop, tablet, or smartphone. By designing flexible and scalable layouts, developers can streamline the adaptation process for each platform.
• Modular Design and Atomic Design Principles: Adopt a modular design approach using atomic design principles. Break down the UI into smaller, reusable components that can be combined to create different screens and experiences. This modular approach facilitates cross-platform development by allowing designers and developers to efficiently assemble interfaces from pre-designed building blocks.
• User Research and Iterative Design: Conduct user research to understand the preferences and behavior of customers across different platforms. Incorporate user feedback throughout the design process and conduct iterative design cycles to refine the user experience. This approach helps identify platform-specific requirements and preferences, ensuring a tailored experience on each platform.
• Prototyping and Testing: Utilize rapid prototyping techniques to quickly validate and iterate on design concepts. Prototypes can be tested on different devices and platforms to ensure a consistent and optimal user experience. This iterative prototyping and testing process enables designers and developers to identify and resolve cross-platform compatibility issues early in the design phase.
• Collaboration and Communication: Foster collaboration and effective communication among designers, developers, and stakeholders involved in cross-platform design projects. Establish clear channels for sharing design assets, documentation, and feedback to ensure alignment and efficient workflow. Tools such as design collaboration platforms and version control systems can streamline this process.
• Continuous Integration and Deployment: Implement continuous integration and deployment (CI/CD) practices to automate the build and deployment process across multiple platforms. CI/CD pipelines can help ensure consistency and efficiency in releasing updates and new features, minimizing manual effort and reducing time to market.

By adopting these approaches, banks can streamline the design and development process for cross-platform applications, improve consistency, and accelerate the deployment of banking services across various platforms and devices. It's important to consider platform-specific guidelines and user expectations to create cohesive experiences tailored to each platform while maintaining a unified brand identity.

In 2024, these websites/applications will demand more attention from users than ever before. Complex and amazing interactive experiences combined with various special hover and scroll effects dominate every part of the web page. These trends are breaking the laws of UX and revolutionizing them, and we stand by them.

Source: compiled

Collected by the author  DTSVN team - Digital transformation solutions for the Finance - Banking

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