DTSVN - CUSTOMER DATA PLATFORM ( CDP )
This software helps businesses store and manage customer data records consistently, synchronously and most effectively.
What problem does the Customer Data Platform (CDP) solve?
If your bank is facing the following difficult problems, CDP helps solve them easily:
|
Problems encountered |
With CDP |
|
Difficulty in finding customer information data |
Allows searching customer information by all criteria: gender, age, occupation, transaction,... |
|
Unable to grasp the process of customers coming into contact with your brand |
Synthesize detailed information from the first time a customer experiences a product or service to the present |
|
It is difficult to understand customer interactions and transaction behaviors |
Easily find out in detail how customers interact with their relationships through specific behaviors and transactions |
|
It takes time to classify customers and direct marketing activities accordingly |
Classify customers quickly and easily according to each segment for Marketing activities |
|
Customer data information is noisy and inaccurate |
Standard data format, eliminating inaccurate data |
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Independent customer data is overlapping |
Categorize customer data and automatically filter to remove overlap |
|
Customer data cannot be shared or synchronized with other management systems within the same bank |
Share and synchronize customer data throughout the system |
|
Difficulty integrating customer data with current and future management systems |
Create a multi-integration platform with existing and future management systems |
|
Spend time with each separate report to understand the quality of customer data |
Just 1 Click to find the desired data |
|
Not controlling all ineffective websites/links |
Clearly display valuable websites/brand links |
|
It takes time and costs money for manual and outdated surveys |
Detailed reports on sales trends and customer preferences about products/services |
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